The first of its kind, this collection consists of campaign logos from the 2018 election onwards for Congressional, Presidential and Gubernatorial races. The archive is a tool to explore trends and typologies that reveal themselves only when viewed in aggregate.
Founded in 2018, CAPD aims to increase political literacy among designers and to foster a dialogue about the role of design in the American democratic process.
Our complete dataset is available upon request; we welcome anyone to use this collection to conduct their own analyses.
“In a year of political logos, campaigns of all stripes preferred blue,” The Washington Post - 2018
“Campaign Colors: How candidate diversity impacts color diversity,” The Pudding - 2020
“What the 2020 presidential candidates’ logos tell us, explained by design experts,” Vox - 2019
"As two women compete for Boston mayor in historic race, it’s purple vs. pink," Boston Globe - 2021
“Reading the Tea Leaves in Every 2020 Campaign Logo,” Print Magazine - 2020
“The logos of all 11 Democratic presidential candidates, ranked,” Fast Company - 2019
“What’s in a name? When you're running for president, a lot,” Los Angeles Times - 2019
"The colors of the midterm elections? Purple, green, and gold," Fast Company - 2018
“What does the design of a political logo say about the candidate?” KCRW - 2019
“A brief history of opposition branding, a tradition as American as apple pie,” Fast Company - 2020
“Where Political Graphic Design Goes Post-2020,” Campaigns & Elections - 2020
“The real politics of type,” Fast Company - 2020
“Do fonts have a political party?” Yello Magazine - 2020
“How the right GIF could transform the 2020 race–and beat Donald Trump,” Fast Company - 2019
“What campaign design reveals about the race to 2020,” Fast Company - 2019
“The 2020 Democrats’ campaign logos, in graphic detail,” NBC News- 2019
“Debate Preview, Hunter Biden, Campaign Poster Design,” Politics! Politics! Politics! Podcast - 2019
“How 2020 Democrats could rewrite the rules of political typography,” Yello Magazine - 2020
“Democratas fogem do azul e ousam em campanha para atrair eleitor jovem,” Folha De S.Paulo - 2019
“Why are Political Campaign Identities Generally So Forgettable?” AIGA Eye on Design - 2018
“A Database of Campaign Logos is a Window into Our Politics,” Hyperallergic - 2018
“US Midterm logos compiled into a searchable database,” DeZeen - 2018
"Here Are the Campaign logos of Every Candidate Running for Congress in 2018," Muse by Clio - 2018